Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

Experience, once positioned as a growth lever or a creative differentiator, is increasingly being treated as a measurement ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

The modern man has arrived — a new study has found a majority of men are paying closer attention to their appearance than ever before.

UPFs are made to encourage addiction and consumption and should be regulated like tobacco, say researchers ...

There’s never been a better time to be human. In A Nutshell 78% of consumers trust videos with real people more than content without visible humans, even as AI video tools become more accessible 82% ...

Orange Community Education and Recreation is exploring the possibility of having a new recreation center built on the Orange ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

Colleagues who attended the World Economic Forum in Davos report that the scale of AI-related advertising there was, if ...

As artificial intelligence (AI) becomes increasingly embedded in creative and communications roles, questions are being raised about what skills graduates will need to succeed in a changing job market ...

Brands grow by understanding their loyal customers. These customers reveal the brand's true meaning and areas for improvement ...

As mushrooms become the latest superfood added to everything we eat, experts explain why balance, consistency and lifestyle ...