The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and ...

The company changed the tone of its wordmark and logo, but some say there isn't much difference between the old and new ...

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

Here are some before and after pictures of the company's wordmark and logo. Here's a look at how the new wordmark and logo will appear on storefronts. Social media users react to Walmart's logo ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...