How can an already popular brand attract more customers? By appointing a celebrity as their brand ambassador! We’ve seen countless stars become the face of various brands, to the point where we often ...

BTS Jin, Hyunjin, Felix, Bang Chan, Lisa ... MFW and PFW’s Men Fashion Weeks are expected to skip the womenswear shows. In addition, ITZY’s Yeji and Ryunjin, (G)I-DLE’s Shuhua and Soyeon, Stray Kids’ ...

ITZY’s Yeji recently joined Harper’s Bazaar Korea for her first pictorial since being appointed a new brand ambassador for ...

It’s a mythical being full of energy and dynamism that rules the skies. Although people were initially comparing Yeji to the dragon for aesthetic reasons, those terms fit her too as she’s a ...

Yeji of Itzy made her highly anticipated solo debut Monday with the release of her first EP, Air, six years after debuting with the girl group in 2019. At her debut showcase in Seoul, Yeji ...

Group ITZY member Yeji releases her new album 'AIR' today (Oct. 10) and makes her debut as a solo artist. Yeji will announce her new album 'AIR' and the title track 'Air' at 6 p.m. Prior to this ...

ITZY’s Yeji received official announcements as the new brand representative for Roger Vivier which operates as a French luxury brand. The official announcement of Yeji's ambassador role was made ...

Yeji, the leader of K-pop act ITZY, is stepping beyond the group's high-energy performances to carve her own space in the music scene with "Air," a bold, performance-driven solo debut. Since ITZY ...