American Eagle has responded to the backlash over its recent ad campaign featuring actress Sydney Sweeney, strongly denying claims that it promotes racial messaging or eugenics. The brand emphasized ...

However, when American Eagle debuted its new campaign featuring actress Sydney Sweeney, it quickly unravelled into a firestorm of online backlash. A controversy that caught even the most seasoned ...

American Eagle's ad with Sydney Sweeney faced criticism. The tagline used 'jeans' and 'genes' in a playful way. Some people linked it to eugenics. American Eagle says the ad is about denim and ...