New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to ...

Starbucks Corp. CEO Brian Niccol, in a message Friday to all partners, said the company is looking at its support organization and considering streamlining it, including possible layoffs, with a March ...

Starbucks’ ongoing comeback plan will now include layoffs. CEO Brian Niccol said in a letter Friday that the brand will have ...

Brian Niccol, looks to make his mark. Since joining the coffee giant in September, Niccol has said he envisions Starbucks stores becoming places where people want to hang out again, focusing on ...

The new rule comes as part of a push by Starbucks’ new chairman and CEO, Brian Niccol, to reinvigorate the chain’s sagging sales. Starbucks “We don’t want to become a public bathroom ...

During Narasimhan’s tenure, Starbucks’ share price dropped over 20%, and its market cap dropped $32 billion. He was replaced by Brian Niccol. Prior to this, Mr. Niccol was serving as chairman ...

The company unveiled its new mission and values as part of the “Back to Starbucks” strategy led by its CEO, Brian Niccol. This strategic move aims to reverse the recent sales decline and ...