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Amazon, Disney and Ad Exchange

Disney's New Amazon Deal: Does Ad Targeting Upgrade Justify a Buy?

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to their portfolios.

WDW News Today on MSN · 21h

Disney and Amazon Make a Deal to Improve Targeted Advertising on Streaming Platforms

Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+,

The Hollywood Reporter on MSN · 1d

Disney, Amazon Ink Deal to Expand Advertising Partnership

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, Disney+ and ESPN content.

Marketing Dive1d

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The New York Times12mon

The Future of Streaming (According to the Moguls Figuring It Out)

Mike Hopkins, 55, head of Prime Video and Amazon MGM Studios, was steeped in digital as chief executive of Hulu, the pioneering streaming service owned by Disney, Fox and NBCU, before joining Sony ...

1don MSN

Disney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce"

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

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