Pakistan’s national airline says that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

Pakistan's national airline has apologised for the advertisement, which is still online more than a week after it was first posted.

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

Pakistan's flag carrier has drawn widespread criticism for putting out an advertisement that showed a plane flying towards the Eiffel Tower. The ad was meant to promote the resumption of Pakistan International Airlines' flights to the French capital and had the caption "Paris, we're coming today".

Prime minister Shehbaz Sharif has ordered an investigation following criticism over a Pakistan International Airline advert showing a plane flying towards the Eiffel Tower in Paris. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.