"The idea that young adults are postponing adulhtood is outdated," EY's Joe Depa says of his firm's landmark Gen Z survey.

Many in the Gen Z generation missed out on critical experiences during the pandemic. Bosses should be filling in those gaps.

It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

The latest front in the generational war between Gen Z and millennials has opened up on TikTok, where creator Jada Amil ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Trump is facing a deep and broad backlash from a generation that once showed signs of warming to his populist messaging.

Gen Z consumers’ rising interest in estate sales follows a broader demand among the age cohort over the last decade for ...

Gen Z can take a page from the playbook of millennial and Gen X founders at companies like Too Good to Go, Sweet Loren’s, and ...

New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

Here's what it is, why they're doing it, what it means and how to avoid committing a phone faux pas of your own.

Paramount+'s teaser is a galaxy of feels (and lens flares) as a new iteration of the franchise targets the next generation.