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When did the rot set in at WPP's giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media ...
MotorSales.AI, an innovative tech platform built for UK car dealers, and DSG Finance, a forward-thinking motor finance provider, have partnered to launch ...
Falling referral traffic from Google and brand safety fears are challenging publishers when it comes to growing advertising ...
Australia’s political parties have vocally criticised the social harms inflicted by the tech giants. They spent $76 million ...
The search giant and its parent Alphabet face challenges that have pressured shares, but none is existential.
The UK advertising watchdog today dismissed a complaint against a series of ads for Saudi Arabia’s national oil company, 16 ...
How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by ...
Google's integration of Gemini into the Workspace apps continues to get smarter and more practical. A few months ago, Google ...
How to spot and block ads and spam messages popping up in your iOS/ Android home screen or iOS/ Android browser.
In total, there were 520 online searches, reviewing around 5,000 individual results. In each case, researchers checked the percentage of advertising that appeared in the top 10 results, as well as the ...
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...
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