The deal, which is expected to close April 1, will give the production company and digital marketing agency to an affiliate ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer.

While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement ...

The 15 broadcast and cable outlets airing the speech were ABC, CBS, CNN, CNNe, Fox, Fox Business, Fox News, Merit Street, ...

MNTN, the parent company of Ryan Reynolds’ Maximum Effort, has entered into an agreement to offload its interest in the production company and digital marketing agency to “an affiliate of its ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt ...

MNTN Inc., a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, filed ...

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The only nonconsumer brand of the lineup is ad tech firm MNTN, the parent company for Reynolds’s creative shop Maximum Effort. CEO Mark Douglas says that the company aims to showcase the power ...

In a first-of-its-kind advertising spectacle, Carnival, Samsung, Kiehl’s, L’Oréal Paris and Mntn paid tribute to Hollywood’s unsung heroes by filling the Oscars ad breaks with six high-stakes ...