The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.

For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

Dive into AdExchanger's Scott Boos coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Efforts to police children's data online are running up against the limits of decades-old privacy laws, such as COPPA.

Dive into AdExchanger's Project Eidos coverage for the latest updates, expert opinions, and analysis shaping the future of ...