Humanization in B2B marketing? It's still very much a trend in 2026 and in this blog, we share two shortlisted campaigns from ...

What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how ...

We're kicking off our awards series with a blog on AI in B2B Marketing. We're highlighting campaigns from Nyala Marketing and ...

Discover how AI is transforming B2B brand discovery and what marketers must do to stay visible. Join Walker Sands on June 4 to unlock AI‑forward strategies.

Our 2026 UK Agencies Benchmarking Report has landed, and it’s packed with industry insights. From emerging trends to a definitive ranking of the highest-earning agencies, plus the metrics that matter ...

Following the release of our 2026 UK Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From highest gross income to emerging branding trends, ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

If you’re on the hunt for a B2B content marketing agency in the UK, then you’re in luck. Our 2026 UK Agencies Benchmarking Report has just launched, and it is filled to the brim with insights to help ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the ...