Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

Business of Apps London (BOA) is nearly here, and with it, the return of one of the industry’s favourite pre-event traditions. We’re excited to announce that the Big Fat App Quiz of the Year is back ...

The final countdown is on for Business of Apps London on April 23rd, and we’re now close to capacity. Next week, the leaders shaping the future of app growth meet in London. This is your final chance ...

89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and ...

Aampe, in partnership with Business of Apps, is hosting an online session on May 6th examining one of the more consequential shifts underway in app growth: agentic AI and what it actually means for ...

As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

AI adoption in SaaS isn’t just hype it’s reshaping how teams build products, prioritise features, and define competitive differentiation. Based on a cross‑industry survey of founders, product leaders, ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...