Agencies big and small are rapidly adopting AI. But unless they radically rethink the FTE commercial model, they risk putting ...

Ribena’s latest campaign, ‘There’s No Taste Like Home,’ plays on nostalgia, depicting how, for many people, the soft drink is ...

ITV Creative’s director, Niki Garner, was “geeky” about advertising from a young age. “I can remember in my childhood ...

The brand secured an actual county board vote in Arizona Township, Nebraska, turning a tongue-in-cheek stunt into an official ...

Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he ...

Wherever It Takes You’ spot by LePub revisits the moment two years ago when Dutch footballer met her partner on the dating ...

Feel the Lovehoney’ marks Leith’s first work for the sex toy company since winning the account last year. The Drum caught up with the brand and the agency to hear how they navigated advertising ...

Is creativity still the beating heart of programmatic advertising - or just a bolt-on afterthought? In this episode, we head ...

The actor teams up with Maximum Effort for social-first ad that reunites Gossip Girl’s Serena and Dorota while targeting the ...

The work from Leo Burnett UK explains that, despite its cult-like following, the fishy menu item is often overlooked.

So, as the industry settles back into post-Cannes life, remember to keep the spirit of the festival alive. Take the time to ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...