Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning.

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of mass-participation sports​.

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

The growing adoption of AI, from large-scale players to everyday chatbots, signals a shift in how workflows are evolving. For advertisers, AI offers the promise of sharper strategies, higher return on ...