Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

The IAB has published a new definition for ‘commerce media’, a broader term which incorporates retail media networks. Commerce media encompasses any business that transforms its physical and digital ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Amazon’s latest Prime Day event delivered record sales, the e-commerce giant has revealed. However, many brands promoting Prime Day offers experienced a decline in campaign performance. The expanded ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Delight, a yoghurt brand, aimed to disrupt Thailand's yogurt market dominated by Yakult by promoting its '0.1% sugar Probiotic Yogurt' as a healthier choice for health-conscious consumers.