Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...

After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...

The fun flows into the kitchen, made up of rainbow-hued cabinets paired ... surrounded by plenty of Skittles-inspired art. Related: Swedish Candy Could Be the Key to Happiness "Micro in size ...