It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,

Sweeney is the new spokesperson for American Eagle. In a recently dropped spot, shared on her Instagram, the 27-year-old is seen packing up a muscle car and then driving off. A man with a deep voice says, “Sydney Sweeney has great jeans.”