SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

The Bear” was the seventh most-streamed title in the U.S. during the week of its Season 4 premiere, per Nielsen, hitting 917 million minutes watched from June 23 to June 29. That’s a drop off of ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The media giant will continue to leverage the firm's solutions across linear, streaming, digital and cross-platform campaigns ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...