But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts in favor of standard ATX components.

It's not a giant alien head, but the 80L desktop is roomy and ready for top performance -- now and down the road -- while the laptop designs are inspired by the Northern Lights.

The rejuvenated Alienware Area-51 laptop lineup includes a window to its internals. The Area-51 desktop is extra big to accept Nvidia's GPUs.

While parent company Dell is doing a big rebrand of its entire PC portfolio, at CES 2025 Alienware is sort of returning to its roots by bringing back the classic Area-51 name back for its new flagship laptop line.