The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

Mattel — a world-renowned manufacturer of toys, including Barbie dolls — has signed an agreement with OpenAI to integrate ...

Ananda Lewis, a former MTV VJ who connected a generation of music fans to their favorite celebrities on the music network, ...