He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

There is consistency in the advertising campaign as well. Since 1966, the iconic ‘Amul girl’ and the tagline have won the hearts of people across generations with the topical cartoon ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

In their signature style, Amul created a doodle to honour the feat. In the creation, the Amul girl representing late actor Smita Patil can be seen holding a glass of milk in one hand and bread and ...

Branding played a major role for Amul’s success, the (original) Amul Girl was created by Sylvester daCunha (daCunha Communications) to counter the Polson dairy girl. Polson’s sexy village ...

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Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...

Rahul daCunha, MD of daCunha Communications, which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand equity. Speaking of the girl, we keep her ...

Sixty years ago, Rahul daCunha, son of Amul girl’s creator Sylvester daCunha, inherited the legacy campaign with the same “free hand” given to his dad by Amul boss Dr Verghese Kurien ...

India secured a thrilling victory in the T20 World Cup final by defeating South Africa in a gripping contest where the latter ...