While rural areas demand a deeper presence of national ice-cream players, urban areas, Sodhi says, is where much of the ...

Following multiple mishaps, the BMC has issued stringent guidelines for OOH advertising in Mumbai. A key market for ...

In a new topical, Amul has paid tribute to the ... In the middle of this, a person declared, “My reason to eat Amul butter is their ads.” Javed Akhtar's son, filmmaker-actor Farhan Akhtar ...

Incidentally, it is the world’s longest running advertising campaign and the ad ... new-age companies, and a widening economic divide between the haves and the have-nots; Kurien’s message at ...

Radio ad volumes in Jan-Jun 2024 grew by 3% compared to 2023, with the Services sector leading at 31% share, and 20-40 second ...

By positioning themselves as thought leaders and storytellers, Cisco has built a loyal fan base among their B2B audience. In ...

However, a majority of the U.S. Sixth Circuit Court of Appeals expressed sympathy with the Republican plaintiffs, siding ...

Following his retirement from a dynamic career in advertising, Ohri sat down for an exclusive interview with BestMediaInfo.com. In the conversation, he shared his thoughts on the need to revamp the ...

Gujarat and Maharashtra retained their first and second positions, with 20% and 19% respective ad volume shares, amongst ...

Italian company has been marketing cookies and chocolate-covered biscuits under the brand “Amuleti,” reminiscent of Amul’s ...

The artwork is the centrepiece of a collection of 74 pieces of moment marketing with PM Modi as their focus. These included ...