According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.

The first time we heard rumors of an Apple television was nearly 14 years ago, though Steve Jobs later dismissed the idea of a TV, claiming there was no market for it then. We later found Jobs had a plan for an “integrated” Apple TV in one of his biographies.

A longtime rumor that Apple is considering a branded TV has resurfaced.  In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set. Although no additional details were provided,

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.