The line between B2B and B2C marketing is far smaller than many often believe, Salesforce’s Leandro Perez has told AANA x B&T’s Brand Masters podcast. Perez, Salesforce’s SVP and CMO for Australia and ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

That’s one side of the B2B payments seesaw. On the other side, B2B buyers are bringing a host of digital native, B2C-style ...

The best ecommerce development companies for US brands in 2026 ranked and reviewed, with Netguru leading for composable ...

Beyond analytics, AI is transforming the full marketing lifecycle: from planning and content creation to activation, ...

A new GlobalData survey of over 550 European and UK business leaders shows AI adoption and ERP integration are now central to B2B payment strategies. Buyers increasingly expect flexible payment ...

European B2B payment leaders are rapidly integrating AI to enhance decision-making, fraud prevention and efficiency, while preparing for the November 2026 ISO 20022 mandate. The new phase will require ...

Dana Corey, Senior Vice President and General Manager at Avocor, shares insights into the trends and solutions shaping the ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

Your startup did not change. The AI story around it did. And in today's funding market, that gap may be the most dangerous ...

Orange Polska S.A. ( PTTWF) Q1 2026 Earnings Call April 23, 2026 5:00 AM EDT Leszek Iwaszko - Director of Investor Relations Department Liudmila Climoc - CEO & President of Management Board Jacek ...