The line between B2B and B2C marketing is far smaller than many often believe, Salesforce’s Leandro Perez has told AANA x B&T’s Brand Masters podcast. Perez, Salesforce’s SVP and CMO for Australia and ...

Beyond analytics, AI is transforming the full marketing lifecycle: from planning and content creation to activation, ...

In Her Tenure, Jacqueline Has Helped #paid Strengthen Its Position as the Go-To Creator Marketing Platform for Brands Seeking ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

NetApp, an Intelligent Data Infrastructure company, announced its participation in a new marketing research study conducted ...

A new report from Forrester argues that artificial intelligence is not changing what CMOs are accountable for – but it is fundamentally transforming how that accountability is delivered, measured, and ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

THE Ortus Club, the Singapore-founded global B2B executive event agency trusted by more than 400 brands across 40+ countries since 2015, will host The B2B Marketing Summit 2026 at Marina Bay Sands, ...

She will lead its overall marketing function, including brand strategy, communications, digital marketing, and customer ...

Companies that make their marketing strategy a central part of their growth strategy grow faster than those that don’t. A 2023 McKinsey study in which researchers conducted a survey, consulted ...

Rather than pursuing traditional advertising channels, SPRIBE aligned its platform with entertainment properties that share ...

For CMOs, AI isn't changing the mandate to drive growth, but it is radically changing their roles, Forrester noted in a new report. In the report, Forrester vice presidents and research directors Mike ...