Are your terse messages pissing off consumers? Find out what irrevocable brand damage you could be doing here.

A perspective in the Journal of the Royal Society Interface argues that advances in AI, sensing technologies and modeling are ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Fashion, beauty, and food companies are using nonsensical jargon to make a sale.

The University of Bonn has opened its own supermarket, in which pineapples, canned tomatoes, and toast are neatly lined up on black shelves. The space measuring 55 square meters (approx. 600 square ...

Ever wondered about the physics of mosh pits and circle pits? If so, you're not alone, because earlier this week, Max Sebastian, a subscriber to the podcast The Rest Is Science, posed a question for ...

RIT’s print and graphic media technology curriculum is being integrated into the packaging science program to align with growing and evolving industries. “For generations, the print and graphic media ...

I work on a small team within a larger company with two directors—one who lives in town, “Ned,” and one who works remotely several states away, “Reese.” Everyone likes Reese, but Ned is a nightmare.

Many dog breeds are noted for their personalities and behavioral traits, from the distinctive vocalizations of huskies to the herding of border collies. People have worked to identify the genes ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Why do some people keep making the same harmful choices, even when they know better? A global study has revealed three distinct decision-making types and why punishment doesn’t work for everyone. When ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...