Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

After a thrilling week in Scotland, we head to Northern Ireland for the final major of the year, the Open Championship. The ...

The brand's CMO explains how it partnered with Adam Sandler's Happy Madison to weave itself into the film's story.

LIV Golf and HSBC announced a multi-year partnership on Thursday that will see the London-headquartered bank become the ...

There’s a theory that Bryson DeChambeau’s game, which is predicated so much on science rather than artistry, does not fit ...

Bryson DeChambeau, a two-time U.S. Open champion, has struggled at the British Open, missing the cut three times in seven ...

Twenty-year-old amateur Richard Teder got his Open Championship wish — a long drive duel with Bryson DeChambeau at Royal ...

PORTRUSH, Northern Ireland — For all his scientific precision and analytical approach to golf, Bryson DeChambeau has encountered one variable that defies his calculations: the wind. It's a struggle ...

Bryson DeChambeau chuckled when he said it last year but there's no denying the difference between plan and execution when ...

As a popular YouTuber and golfing enigma, Bryson DeChambeau is known for coming up with some wacky, radical ideas.

Richard Teder already showed off his serious flair for the dramatic two weeks ago, when the 20-year-old amateur holed out for ...

The two-time U.S. Open champion said LIV could create more pathways, while offering another idea that could improve the league’s second bid with the OWGR.