Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...

This guide breaks down subscription commerce, including models, pricing strategies, tech stack, fulfillment realities, and retention tactics.

The BNPL market in Saudi Arabia offers significant growth opportunities through a 9.3% CAGR forecast until 2031. Key ...

New analysis explains why Prosper’s macro forecasts often signal economic shifts weeks or months before prediction ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

KARACHI: Pakistan's long-running debate over the viability of a "Super App" model has resurfaced as inDrive moves to expand ...

Sustainable development, based on the principles of environmental protection, economic, and social well-being, is taking on new forms in the era of digital ...

Moloco report noted 47% of consumers use AI to research purchases, while 30% are comfortable letting AI make purchases on ...

The Nigerian Communications Commission (NCC) has engaged PricewaterhouseCoopers (PwC) to carry out a comprehensive review of competition in Nigeria’s telecommunications ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

Researchers in the Industrial Organization (IO) program study consumer and firm behavior, competition, innovation, and ...