Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

ChatGPT-4o Image Generation creates precise text in images for posters and ads, refines images through prompts, handles up to ...

While a logo can be both copyrighted and trademarked, copyright protects the artistic design, while trademark protects the brand name or symbol. To copyright a logo, you need to create an original ...

Fast and flashy, the Aorus Master 16 offers solid gaming performance but sacrifices weight and thickness to get there.

New Era has released each team's signature NFL Draft hat that is given to draftees on stage. The Dallas Cowboys' features a ...

When asked about time-only watches, Mr. Hess said he immediately “thought of the Simplicity by Dufour.” The Simplicity and ...

According to The Athletic, the bid to try and get back the Houston Oilers once again was in talks this offseason for the ...

A giant pine nut, for example, led to the logo for Statera Watch Co, a fledgling brand on the country’s watch scene.

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Up until a few years ago, Woods appeared destined to wear the Swoosh forever. Outside of Michael Jordan, no recent athlete ...

The mortgage company Rocket is buying competitor Mr. Cooper in an all-stock deal valued at $9.4 billion, just weeks after ...