ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers.

Camera-based QR & barcode scanning enables real-time, data-driven automated handwriting at scale WILMINGTON, DE, ...

The panellists will share insights on the topic ‘Storytelling that builds a nation: Purpose, culture and the new creative ...

The room we are in is locked. It is windowless and lit from above by a fluorescent bulb. In the hallway outside—two stories beneath the city of London—attendants in dark suits patrol silently, giving ...

Here’s a cheat sheet for decoding this year’s A.I.-driven tech lingo, from RAG to superintelligence. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the author of ...

ABSTRACT: This literature review synthesizes current research to explore the persuasive communication tactics employed by online social influencers and their impact on the psychological and ...

AI is already part of the everyday parlance of marketing. A panel composed of industry professionals and scholars convened at the second instalment of IWMBuzz Media Summit, Kolkata, to deliberate on ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Imagine you’re a physician and you are called in to evaluate a patient who has had a sudden change in his neurological status, likely a stroke. You find him alert, mobile, and talking. But when you ...

We can't protect what we don't understand. From decoding wolf howls to making sense of millions of citizen-science sightings, we explore the tools helping researchers understand the wild in new ways.