It's been a few years since Dell pulled the Area-51 brand from its library, but it turns out it was never gone; it was just ...

Follow along with the Gizmodo crew as we take you on a by-the-minute tour of new tech on display at the annual Consumer ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Alienware, Dell’s gaming hardware division, has announced it is reintroducing the iconic Area-51 computer back into the ...

Alienware's new Area-51 Gaming PC features up to an Intel Core Ultra 9 285K processor, 64GB RAM, and NVIDIA's new GeForce RTX ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Alienware launches the 27-inch 4K 240Hz QD-OLED AW2725Q monitor with Dolby Vision, burn-in prevention, priced at $900, available globally from March-April.

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

New Area-51 desktops that will be available in Q1 Dell has decided to revive the famous Alienware Area-51 desktop PCs at the ...

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.