More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...