Margaret Kerry, Floyd Norman, and Disney artists reunited for a series of forgotten Tinker Bell peanut butter commercials ...

Gatorade wanted to make a breakthrough in the sports beverage industry and there was no better way to do so than to feature ...

Licensing can transform businesses, opening up new markets, distribution, product categories, customer bases and ...

ROMONT, Switzerland—Willy Wonka would have marveled at one of the machines at a manufacturing plant here—a contraption that injects flavors into coffee capsules via a set of whirring tubes labeled ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...

A massive 12-ton shipment of Nestle's crunch KitKat bars was stolen in a chocolaty heist that risks causing a shortage in stores right before Easter. KitKat, owned by Swiss food giant Nestle, told AFP ...

Disney Cruise Line debuted a new ad campaign during the Academy Awards. The commercial, called “Midnight Magic,” follows a father and son as they spend time together aboard a Disney ship, from ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The next generation of marketing leaders is helping brands navigate an industry being rocked by new ...

Nestlé has thawed on ice cream. The world’s biggest food and drinks maker said Thursday that it was in “advanced negotiations” to sell its remaining ice cream business to its joint venture partner, ...