Step 1: Apply a dot of your tint in the center of the top and bottom lip. Step 2: Tap the product outward toward your with ...

Some may remember the days when new makeup launches would sell out within minutes of their release. It was unfathomable for ...

E.l.f Cosmetics and H&M are dropping a new fragrance collaboration soon. Click here to get your sneak peek at all three $30 ...

H&M and e.l.f. Cosmetics are teaming up for a collaboration none of us saw coming: a line of fragrances. The partnership ...

I have used it in the house to help me carry things upstairs, and the climbing feature makes it safe and easy." — m Robinson ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and healthy beverage platform Liquid Death are back to rock the world to launch the limited-edition “e.l.f. x Liquid Death Lip Embalms.” ...

After their first collaborative release sold out in under an hour, Liquid Death and E.L.F. Cosmetics are gearing up for ...

“You’re going to die,” E.l.f. Cosmetics CMO Kory Marchisotto said as she opened a coffin-shaped, velvet-lined package containing five mini Liquid Death cans ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

GRAND RAPIDS, Mich. — A Grand Rapids area mom known for her aggressively funny cooking tutorials is getting ready to release her first cookbook. Jessica Secrest—who runs the account @applesauceandadhd ...