The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

If want to open yourself up to the best musical experience a soundbar can supply, the Heston 120 is a no-brainer pick. A ...

Audi India has introduced the Q7 Signature Edition with exclusive design updates, new tech features, and limited availability ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

The Audi Q7 Signature Edition is powered by a 3.0L V6 TFSI engine delivering 340 hp and 500 Nm of torque, enhanced with a 48V mild hybrid technology for superior performance and efficiency. It is ...

As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’ ...

Tata Harrier EV launched at Rs 21.49 lakh; new range-topping Tata EV comes with 65kWh and 75kWh battery packs and up to 627km ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

In crowded B2B markets, a strong messaging strategy is to anchor your brand in a real customer pain point, and then clearly ...

An alternate golf facility has opened on Discovery Way this week, boasting simulation technology and Scottish heritage.