The nice (not naughty) 'Scout Elf Squad' premieres in November.

The Lumistella Company, who created the Santaverse and "The Elf on the Shelf," are bringing their children's series "Scout ...

For fans of Arendelle, the Disney Frozen Olaf hoodie is an easy favorite. It features a cheerful Olaf print on a soft hoodie ...

Beauty (NYSE:ELF) introduced its first e.l.f. POP fragrance and body care collection as a limited-edition holiday drop. The ...

If Elf on the Shelf is beloved at your house, if you’ve spent your child’s toddler years moving one around the house each ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

General Mills' Buddy the Elf-inspired lineup includes Maple Syrup Chex Cereal and Pillsbury Elf Cinnamon Rolls with Maple ...

Elf Beauty’s $1 billion acquisition of Hailey Bieber’s beauty brand Rhode rocked the industry this year. It also established Elf — once known for its viral dupes and drugstore products starting at $1— ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Beyond Journey's End', you notice something a little strange. The protagonist, Frieren, has long ears, lives for an ...