EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...
UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...
A police officer created a moment of Christmas magic for a little girl in Georgia when he returned her missing Elf on the Shelf. Laura Jennings' daughter had a problem. Betsy, her Elf on the Shelf, ...
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