TikToker and patrol officer Stefanie Rose opens up to PEOPLE about her love for beauty and going viral on social media for ...

The holidays are a busy time for everyone, but moms often get the short end of the stick on Christmas morning. Delilah ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

With the feel of ’90s legal commercials — complete with a custom jingle, phone number, and overly earnest close-ups — the parody video stars comedian Matt Rife and RuPaul’s Drag Race alum Heidi N’ ...

PRODUCTS USED: - Mac Cosmetics Paint Pot: Soft Ochre - Elf Cosmetics Bite Size palettes - Elf Cosmetics Liquid Eyeshadow - Benefit Cosmetics Roller Lash Mascara - Morphe Brushes Vibes Pencil - ...

Hailey Bieber attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating the opening of the "Superfine: Tailoring Black Style" exhibition on Monday, May 5, 2025, in New York. ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...