After introducing Fireball Dragnum in August, the brand decided the sleek, champagne-style bottle was the perfect centerpiece for its new, exclusive holiday package — the Fireball Dragnum Classy ...

From inaugural product lines to big investments and controversial topics ... cinnamon flavored whiskey that it said will ...

The mini bottles of Fireball Cinnamon don’t actually contain whisky. Now, Fireball Cinnamon’s parent company, Sazerac Company, is being sued for allegedly misleading customers to believe they do.

The alcoholic beverage brand said the new creation will mix "the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor" Nicholas Rice is a Senior Editor for ...

Fireball parent company Sazerac is feeling the burn. The company is facing a new class-action lawsuit claiming it misled consumers that its "Fireball Cinnamon" mini bottles contain whisky, when ...

Stōk Cold Brew has launched Cold Brew Energy, a lineup of ready-to-drink canned coffee that contains some of the benefits of energy drinks. According to the brand, the drink exists as “energy coffee,” ...