The district’s new branding was presented at a Monday, Jan. 27 school board meeting. The branding will apply to the general ...

Trent Swick and Tanner Lam scored in the shootout to lift the Kitchener Rangers to a 4-3 win over the Flint Firebirds in Ontario Hockey League play on Friday night.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Not only has Brendan Cooke stepped into a far more competitive league with the Flint Firebirds, but he’s also transitioning from wing to centre — an arguably more complex and demanding position.

Unlike other trainees (and their parents) who dreamed of NCAA and NFL or bust, the Coachella Valley Firebirds head strength ... to help athletes improve sports performance. A career was born ...

Ice hockey in the desert might seem like a funny contradiction, but the Coachella Valley Firebirds have built a loyal fan base since their founding in 2021. As the AHL affiliate for the Seattle Kraken ...

Not only has Brendan Cooke stepped into a far more competitive league with the Flint Firebirds, but he’s also transitioning from wing to centre — an arguably more complex and demanding position. The ...

a slick all-black jersey and pants with a thin rainbow of lines bisecting the Firebirds' logo on the front. The national anthem was sung by the Palm Springs Gay Men's Choir as they serenaded the ...

The other new addition, rookie forward Shawn Costello, got into the action on Saturday in an 8-6 road win over the Firebirds before ... second period after he and Flint’s Max Anderson were ...

Flint Firebirds head coach Paul Flache was given a five-game suspension by the Ontario Hockey League on Friday.