As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

Competition Commission of India (CCI) may reportedly seek the intervention of the Supreme Court in an antitrust case ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Early-stage VC firm Fireside Ventures has appointed former Flipkart SVP Adarsh Menon as operating partner to provide ...

Services like Blinkit and Zepto are estimated to put more than 25% of India’s neighborhood kirana stores out of business by ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

With an eye on e-commerce expansion, Swiggy is strengthening its team with top executives from Amazon and Flipkart. In the ...

At least a dozen senior executives from these platforms have joined Swiggy in the last year, as the IPO-bound firm looks to ...

Most recently, Shalabh was Vice President at Flipkart. He has also held leadership roles at Reliance Retail, ICICI Bank, Ernst & Young and Infosys. At Swiggy, Shalabh will focus on optimizing Product ...

“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.