Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

According to a report by Sports Business Journal's Josh Carpenter, sources have claimed that Fox Sports and LIV Golf have held "high level discussions" over a possible agreement that would mean ...

LIV Golf CEO Greg Norman, known as the Great White Shark during his Hall of Fame playing career, told the Washington Post that Woods rejected a “mind-blowingly enormous” offer in the “high ...

As 2024 draws to a close, LIV Golf has already welcomed three new players to their ranks during the breakaway league's offseason transfer window. Five players, including Bubba Watson, Kalle ...

LIV Golf will expand its audience in 2025 with more than half of the league’s schedule set to air on FOX or FS1, the organization and FOX Sports announced Wednesday. FOX Sports added that select ...

We have a very high profile golf tournament here in Philadelphia," Marsh added. "So on the Tuesday that we're there, we're going to have the Flyers alumni ... a lot of them live in Timbuctoo ...