Max Mara celebrates 10 years of everyone’s favourite plush winter warmer, the teddy bear coat, with an all-fluffy pop-up in Covent Garden. Italian superbrand Max Mara has taken home comforts to ...

In the winter, I need my coats to offer head-to-toe coverage, which is why I’ve had my eye on Max Mara’s $4,490 Teddy Bear Icon Coat ... I plan to wear it over my festive New Year’s Eve ...

The soft material is usually faux shearling and is shaggier than a smooth faux fur coat. It’s also iconic, so much so that Max Mara named its staple style the Teddy Bear Icon back in 2013 ...