Brands are chasing Gen Z in games, and so it's no surprise that Jack in the Box is springing into the gaming world of Fortnite.

Jack in the Box is leveling up the gaming world as Internet sensation and beloved mascot Jack Box brings his irreverent charm ...

Jack in the Box Inc. is leveling up the gaming world as Internet sensation and beloved mascot Jack Box brings his irreverent charm to Fortnite. Players will grind their way through corporate ranks in ...

as exemplified by the ceremonial destruction of the old Jack In The Box mascot in commercials that advertised the Chicken ...