Michael Jordan's ritual inspired the Air Jordan 3 "Lucky Shorts"
Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...
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Why Jordan Brand sees the NBA All-Star Game as key to building culture and community
Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
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Nike Turned Michael Jordan's Iconic Jumpman Photoshoot Into a Jacket
One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.'s Jordan ...