These companies with large blue-collar workforces are favored by Gen Z, thanks to unique opportunities for entrepreneurship and career development.

As the world of work shifts rapidly around Gen Zs and millennials, they are reevaluating the capabilities they need to ...

Deloitte’s 14th annual Gen Z and Millennial Survey reveals a generation questioning AI, conventional ambition, college and ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Rather than each diner ordering their own full-priced entrée, many Gen Z customers are splitting appetizers, sharing main courses, or even ordering kids' meals to save money when dining out.

Generation Z, or those born roughly between 1997 and 2012, are experiencing a gender gap like none other currently. A new poll by NBC News, published April 27, found the partisan divide between ...

Both genders in Generation Z, those born roughly between 1997 and 2012, are sharply divided on politics in the United States, mainly concerning President Donald Trump, the world’s richest man ...

A new study conducted by Google in collaboration with market research firm Kantar has shed light on the current landscape of Generative AI (Gen AI) adoption in India. Surveying over 8,000 ...

A 2021 Stanford University study gave us a jolting look into Gen Z's media literacy struggle. When exposed to a video called "2016 Democrat Primary Voter Fraud CAUGHT ON TAPE" that was actually of ...

Understanding Gen Z—the hyperconnected, socially conscious, and diverse generation born roughly between 1997 and 2012—requires a bit more than simply scrolling through social media.

Major events such as the COVID-19 pandemic and the rise of digital technology have created distinct fault lines within Gen Z. Those on the younger end were just entering high school when lockdowns ...

Retail brands are hopping on the trend, with everyone from KFC to Balenciaga releasing bag charms to get the Gen Z buy-in. Celebrities at Paris Fashion Week had charms swinging from their bags.