The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

but when asked about various challenges facing South Korea today, from recent political turmoil to a deepening demographic crisis, the photographer said he considers society’s “contradictions ...

As avid skincare testers, the ELLE UK Beauty Team can concur that the hype is not misplaced. In many ways, Korean skincare has been at the forefront of beauty innovation; many glow-giving viral ...

AstroDome facials are just one of the Korean beauty innovations Dr. Eunice Park has brought over to the United States to offer at AIREM. Dr. Eunice Park makes an annual trip to her native country ...

Seemingly overnight, the country became obsessed with K-Beauty — tuning in to something Korea has been doing well for many, many years: fantastic, ever-advancing, "skin first" skincare.

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...