Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

The founders of Glow Recipe share more about their origins, advice they have for young beauty entrepreneurs, and more.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

One of the most trusted voices in the beauty world, Nadine Baggot has been raving about a collagen product that can be used ...

Additionally, Korean Beauty, a trend that has thrived on social media popularity ... “These products are more natural and genuine. They contain more antioxidants, offer greater benefits, and have ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

SEOUL, South Korea, Feb. 18, 2025 /PRNewswire/ -- Global brand-building company The Founders (Co-CEOs Seonhyeong Lee and Changju Lee) is expanding the presence of its K-beauty skincare brand ANUA in ...