K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Once dubbed 'Europe's North Korea,' this country is now a stunning Mediterranean destination brimming with beautiful beaches, ...

One of the most trusted voices in the beauty world, Nadine Baggot has been raving about a collagen product that can be used ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...

With cherry blossom season approaching, here is the 2025 guide to when and where to see the cherry blossoms in South Korea.

There’s a common misconception that the best moisturisers for oily skin don’t need to be hydrating. Much like acne brands ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

SEOUL: In South Korea, conversations with strangers traditionally begin by sharing one's age, which helps determine the proper use of honorifics, an important aspect of Korean language, and shapes ...

I’ll be the first to admit it: I’ll forever be nostalgic for the artistic prowess evoked by 2016-era beauty trends. Cut creases ... designed to accentuate our natural features by focusing on glowy ...